Capitol Park Sabac, the first retail park in the city, marked its fourth anniversary with the opening of two new stores – the world-famous fashion brand H&M, as well as the new furniture salon Nefa. Visitors started lining up from early morning eagerly awaiting the new stores to open.

Poseidon Group corporate affairs director, James Gunn, emphasised the importance of understanding consumer needs in the retail sector: “By listening and analysing our visitors, we have adjusted our tenant mix, services and event management in Capitol Park over the past four years. We are delighted that H&M joined our scheme, and that new brands in Serbia such as Nefa recognise Capitol Park’s value.”

In addition to Capitol Park’s anniversary discounts in most of stores, visitors enjoyed an all-day entertainment programme for children and adults, evening concerts from the Abba Real Tribute Band and Sara Jo. The celebration continues on Saturday 21 April with the Sabac “Shopping Evening”.